RESEARCH, DESIGN WORKSHOP AND A VISUAL ESSAY
MVRDV/The Why Factory. Comissioned by Droog Lab, 2013

What new positive qualities for contemporary cities could we achieve by crossbreeding the opposing realities of urban and Arctic landscapes? New Urban Luxuries are city concepts based on mental and natural qualities such as: silence, brightness, thrill, vastness and openness; each resulting in a different urban landscape, form, culture and architecture. New Urban Luxuries have been presented at Salone del Mobile 2013.